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Communication Dans Un Congrès Année : 2004

Implementing customer relationship attitudes mapping to improve new product development

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hal-00167867 , version 1 (23-08-2007)

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  • HAL Id : hal-00167867 , version 1

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Pierre Krawtchenko, Laure Morel-Guimaraes, Vincent Boly. Implementing customer relationship attitudes mapping to improve new product development. IAMOT - International Conference on Management of Technology, Apr 2004, WASHINGTON DC, United States. 10 p., @Proceeding. ⟨hal-00167867⟩
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