Rubber is well-known to have a hysteretic behavior and a low thermal conductibility. The main consequences are the heat generation and heat build-up phenomena which occur in a rubber structure when submitted to repeated deformations. The purpose of our work is to estimate the steady-state temperature reached in elastomer structures when submitted to cyclic loadings. A decoupled strategy of the cyclic thermomechanical problem resolution is adopted. First a mechanical analysis is performed with a hyperelastic stabilized behavior of rubber. Then an estimation of the energy converted into heat is given. It is based on an energetic measure of a mechanical cycle and links the hysteretic loss energy to the elastic mechanical variables. It accounts for mean strains. An experimental investigation has been carried out in order to identify the estimation of the heat sources at various temperatures and mean strains. The influence of the Mullins effect on the dissipation is discussed. Finally, the thermal problem is solved and the influence of the geometry deformation on the heat equation in finite strains is taken into account with an approximation based on average values over a cycle. The heat build-up law is validated: heat build-up experiments have been carried out and comparisons with FE calculations have shown the ability of the law to estimate the transient and stationary temperature of an inhomogeneous structure submitted to cyclic loadings.