How France's potential franchisees reach their decisions. A comparison with franchiseers' perceptions - Archive ouverte HAL
Communication Dans Un Congrès Année : 2000

How France's potential franchisees reach their decisions. A comparison with franchiseers' perceptions

Michel Kalika
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hal-00155976 , version 1 (19-06-2007)

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  • HAL Id : hal-00155976 , version 1

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Michel Kalika. How France's potential franchisees reach their decisions. A comparison with franchiseers' perceptions. 14th annual International Society of Franchising Conference, San Diego, 2000, United States. ⟨hal-00155976⟩
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