How France`s potential franchisees reach their decisions: a comparison with franchisers perceptions - Archive ouverte HAL
Article Dans Une Revue Journal of Small Business Management Année : 2004

How France`s potential franchisees reach their decisions: a comparison with franchisers perceptions

Michel Kalika

Dates et versions

hal-00155335 , version 1 (18-06-2007)

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Michel Kalika. How France`s potential franchisees reach their decisions: a comparison with franchisers perceptions. Journal of Small Business Management, 2004, 42 (2), pp.218-224. ⟨10.1111/j.1540-627X.2004.00107.x⟩. ⟨hal-00155335⟩
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