A DATA-DRIVEN APPROACH TO USER-EXPERIENCE-FOCUSED MODEL-BASED ROADMAPPING FOR NEW PRODUCT PLANNING - Archive ouverte HAL Access content directly
Conference Papers Proceedings of the Design Society: International Conference on Engineering Design Year : 2021

A DATA-DRIVEN APPROACH TO USER-EXPERIENCE-FOCUSED MODEL-BASED ROADMAPPING FOR NEW PRODUCT PLANNING

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Ilya Yuskevich
Andreas Makoto Hein
Kahina Amokrane
Abdelkrim Doufene
  • Function : Author
Marija Jankovic

Abstract

User experience (UX) focused business needs to survive and plan its new product development (NPD) activities in a highly turbulent environment. The latter is a function of volatile UX and technology trends, competition, unpredictable events, and user needs uncertainty. To address this problem, the concept of design roadmapping has been proposed in the literature. It was argued that tools built on the idea of design roadmapping have to be very flexible and data-driven (i.e., be able to receive feedback from users in an iterative manner). At the same time, a model-based approach to roadmapping has emerged, promising to achieve such flexibility. In this work, we propose to incorporate design roadmapping to model-based roadmapping and integrate it with various user testing approaches into a single tool to support a flexible data-driven NPD planning process.
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Dates and versions

hal-03330641 , version 1 (03-09-2021)

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Ilya Yuskevich, Andreas Makoto Hein, Kahina Amokrane, Abdelkrim Doufene, Marija Jankovic. A DATA-DRIVEN APPROACH TO USER-EXPERIENCE-FOCUSED MODEL-BASED ROADMAPPING FOR NEW PRODUCT PLANNING. ICED21 - 23rd International Conference on Engineering Design, Sep 2021, Gothenburg, Switzerland. pp.61-70, ⟨10.1017/pds.2021.7⟩. ⟨hal-03330641⟩
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