Review of "Thibault Le Texier, La main visible des marchés: Une histoire critique du marketing (Paris: Éditions La Découverte, 2022), pp. 656" - Les publications du Centre de sociologie des organisations (CSO, UMR 7116) Access content directly
Journal Articles (Book Review) Journal of the History of Economic Thought Year : 2023

Review of "Thibault Le Texier, La main visible des marchés: Une histoire critique du marketing (Paris: Éditions La Découverte, 2022), pp. 656"

Review of "Thibault Le Texier, La main visible des marchés: Une histoire critique du marketing (Paris: Éditions La Découverte, 2022), pp. 656"

Abstract

In La main visible des marchés (The visible hand of markets), Thibault Le Texier develops, over more than 600 pages and in twenty-six chapters, a critical history of marketing. This story is centered on what the author, an associate researcher to the Centre Européen de Sociologie et de Science Politique de la Sorbonne (CESSP), calls "marketing rationality," namely a "coherent system of prescriptive knowledge" (p. 13) whose genesis, specific logic, and diffusion he studies. The author chooses to center his story on the United States, and on the way in which this knowledge has been codified, structured, and prescribed there, mainly in scholarly textbooks.

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Sociology
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hal-03968972 , version 1 (02-02-2023)

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Kevin Mellet. Review of "Thibault Le Texier, La main visible des marchés: Une histoire critique du marketing (Paris: Éditions La Découverte, 2022), pp. 656". Journal of the History of Economic Thought, 2023, pp.1-3. ⟨10.1017/S1053837222000396⟩. ⟨hal-03968972⟩
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