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Article Dans Une Revue Landscape and Urban Planning Année : 2017

The social value of conservation initiatives in the workplace

Résumé

The success of conservation efforts largely depends on broad-based public support. However, the growingseparation between people and elements of nature, due to global processes such as urbanization, maydecrease individual connection with nature and public support for conservation. Encouraging interactionsbetween people and nature becomes, therefore, of major importance. As people spend most of the dailytime at work, enhancing the interaction between people and biodiversity in their work places couldsustainably benefit people and conservation directly (protecting biodiversity) and indirectly (via people’sactions). Yet, to date, little effort has been made to explore biodiversity in workplaces and its influenceon the knowledge, perception and behavior of employees.In this study, we explored how top-down biodiversity-friendly initiatives (management of the out-door areas, communication campaign with signs, exhibitions of nature photography) at work (powerplant in rural France) can influence employees’ biodiversity-related knowledge, attitudes and behaviors,using a before-after survey. We showed that the influence of such initiatives in the workplace can havesmall but significant impacts on awareness and behavior of employees in their private everyday life.By implementing new settings in the everyday life of the employees, the studied company (the Frenchelectricity company EDF) may have defined new social norms in the workplace. Thus conserving biodi-versity in workplaces may mutually benefit conservation directly through preserving local biodiversityand indirectly by influencing and strengthening people’s relationship to it.
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Dates et versions

hal-04008827 , version 1 (01-03-2023)

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Aurélie Lacoeuilhe, Anne-Caroline Prévot, Assaf Shwartz. The social value of conservation initiatives in the workplace. Landscape and Urban Planning, 2017, 157, pp.493-501. ⟨10.1016/j.landurbplan.2016.08.019⟩. ⟨hal-04008827⟩
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