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Autre Publication Scientifique Année : 2006

The role of goal congruence in the formation of consumer emotions

Résumé

This research tests a new model of emotions' formation and its influence on attitude and purchase intention. Results show that goal congruence is an antecedent of emotions, which in turn impact attitude and purchase intention. The findings also shed light on the moderator role of goal relevance.
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Dates et versions

halshs-00135508 , version 1 (08-03-2007)

Identifiants

  • HAL Id : halshs-00135508 , version 1

Citer

F. Espinoza, W. Nique, R. Ferraz de Souza. The role of goal congruence in the formation of consumer emotions. 2006. ⟨halshs-00135508⟩

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