The Effects Of Customer-Based Online Reputation on WOM and WPP: The Mediating Role of BRQ - Archive ouverte HAL Access content directly
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The Effects Of Customer-Based Online Reputation on WOM and WPP: The Mediating Role of BRQ

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hal-02512795 , version 1 (19-03-2020)

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  • HAL Id : hal-02512795 , version 1

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Youness Chebli, Pierre Valette-Florence, Jean-Luc Herrmann. The Effects Of Customer-Based Online Reputation on WOM and WPP: The Mediating Role of BRQ. Academy of Marketing Science (AMS) World Marketing Congress, Jun 2018, Porto, Portugal. ⟨hal-02512795⟩
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