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https://hal.science/hal-02512795
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- HAL Id : hal-02512795 , version 1
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Youness Chebli, Pierre Valette-Florence, Jean-Luc Herrmann. The Effects Of Customer-Based Online Reputation on WOM and WPP: The Mediating Role of BRQ. Academy of Marketing Science (AMS) World Marketing Congress, Jun 2018, Porto, Portugal. ⟨hal-02512795⟩
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