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https://hal.science/hal-02492398
Submitted on : Wednesday, February 26, 2020-9:13:35 PM
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- HAL Id : hal-02492398 , version 1
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Brigitte Muller, Christelle Martin Lacroux, Alain Lacroux. What a pity, there are so many errors!” What mistakes really matter to consumers. 48th European Marketing Academy Conference, May 2019, Hamburg, Germany. ⟨hal-02492398⟩
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