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What a pity, there are so many errors!” What mistakes really matter to consumers

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hal-02492398 , version 1 (26-02-2020)

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  • HAL Id : hal-02492398 , version 1

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Brigitte Muller, Christelle Martin Lacroux, Alain Lacroux. What a pity, there are so many errors!” What mistakes really matter to consumers. 48th European Marketing Academy Conference, May 2019, Hamburg, Germany. ⟨hal-02492398⟩
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