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Communication Dans Un Congrès Année : 2014

Salespeople Contribution to Innovation in the Firm: Can Generativity Be a Driving Force?

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hal-02111238 , version 1 (25-04-2019)

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  • HAL Id : hal-02111238 , version 1

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Bruno Lussier, C. Lacroix, Jean-François Ouellet. Salespeople Contribution to Innovation in the Firm: Can Generativity Be a Driving Force?. American Marketing Association (AMA), 2014 Winter Marketing Educators Conference, Feb 2014, Orlando, United States. ⟨hal-02111238⟩
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