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Communication Dans Un Congrès Année : 2012

Best Facebook Forever? The impact of social media attachment on the attitude towards brands presence on facebook

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hal-02105394 , version 1 (21-04-2019)

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  • HAL Id : hal-02105394 , version 1

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Cindy Caldara, Karine Raies, Agnès Helme-Guizon. Best Facebook Forever? The impact of social media attachment on the attitude towards brands presence on facebook. French-Austrian-German Workshop on Consumer Behavior, Dec 2012, Innsbruck, Austria. ⟨hal-02105394⟩

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