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https://hal.science/hal-02072130
Submitted on : Monday, March 18, 2019-9:40:05 PM
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- HAL Id : hal-02072130 , version 1
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Halimi Muhammad, Gilles Roehrich. Addressing Value Proposition and Customer Values in the B2B Context : an Exploratory Study. 34th Annual IMP Conference, Sep 2018, Marseille, France. ⟨hal-02072130⟩
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