Addressing Value Proposition and Customer Values in the B2B Context : an Exploratory Study - Archive ouverte HAL Access content directly
Conference Papers Year :

Addressing Value Proposition and Customer Values in the B2B Context : an Exploratory Study

(1) , (1)
1
Not file

Dates and versions

hal-02072130 , version 1 (18-03-2019)

Identifiers

  • HAL Id : hal-02072130 , version 1

Cite

Halimi Muhammad, Gilles Roehrich. Addressing Value Proposition and Customer Values in the B2B Context : an Exploratory Study. 34th Annual IMP Conference, Sep 2018, Marseille, France. ⟨hal-02072130⟩

Collections

UGA CERAG
29 View
0 Download

Share

Gmail Facebook Twitter LinkedIn More