Terroir and its evocation; what a wine terroir of origin evokes? An exploratory qualitative study of the meanings of wine consumption - Centre d'études et de recherches appliquées a la gestion Accéder directement au contenu
Communication Dans Un Congrès Année : 2019

Terroir and its evocation; what a wine terroir of origin evokes? An exploratory qualitative study of the meanings of wine consumption

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hal-02056145 , version 1 (04-03-2019)

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  • HAL Id : hal-02056145 , version 1

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Julien Couder, Pierre Valette-Florence. Terroir and its evocation; what a wine terroir of origin evokes? An exploratory qualitative study of the meanings of wine consumption. Academy of Marketing Science Annual Conference, May 2019, Vancouver, Canada. ⟨hal-02056145⟩

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